Sree Sreenivasan * @sree * sree@sree.net

==> SHORTCUT TO THIS PAGE: http://bit.ly/sreesoc <==

I am constantly updating, editing, adding to this list. Your feedback, suggestions and tips welcome, sree[at]sree.net or via @sree - mention this page.

MY NEW GIG: SreeTips, a blog about social and digital media, on CNET News. Your tips, story ideas, interview suggestions, critiques all welcome. 

SAMPLE TWEET: New @CNETNews blog by @sree - all social, all the time: http://cnet.co/sreetips #sreetips

-> WELCOME, READWRITEWEB READERS: Think Before You Tweet, and Other Good Advice From the Experts, by @CopeWrites

FIVE LATEST ADDITIONS BELOW: 

• FACEBOOK SECTION: How to fine-tune your newsfeed 
• NEW SECTION: Google+ guides and articles
• [CASE STUDY] Social media sharing increases website traffic +30%. Here’s why
• Twitter For Newsrooms - the official guide: http://bit.ly/twitterfn
• NEW SECTION: Social media and job hunting/career management - scroll down

BELOW: Handouts, tip sheets & reading material | My technology columns | Change your media diet | Social media and job hunting | LinkedIn guides | Facebook guides | Foursquare guides | Twitter guides and articles

==> Be sure to checkout my workshops - in-person and via webcast, including archived recordings: http://bit.ly/sreeworkshops

including: 

• ONLINE: Two-month Smarter Social Media March-May 2012 - see details & register: http://bit.ly/sreesoc12
• NYC: Advanced Social Media for Journalists, hosted by AAJA & SAJA: Tuesday, March 27 (details to come)
• NYC & ONLINE: Social Media One-night Stand, Wednesday, May 23, 2012: http://bit.ly/columbiajce

Testimonials from two Pulitzer Prize winners, @NickKristof of NYT & @MorinToon of MiamiHerald - follow ‘em!

==> SOCIAL MEDIA SUCCESS FORMULA: Make sure every one of your tweets, FB postings, etc, has at least one of these attributes (it you can do more, even better; if you can do seven or more in a single posting, let me know and I’ll tell the world!)…

• helpful 
• useful 
• informative 
• relevant
• practical
• actionable 
• timely 
• generous 
• credible 
• brief 
• entertaining 
• fun 
• occasionally funny

==>What social media can do for media pros and others:

• find new ideas, trends and sources
• connect with readers and viewers in new ways
• bring eyeballs, traffic and attention to their work 
• help them create, craft and enhance their brands

If you’d like to be on my monthly e-mail with new tips, workshop listings, etc: sree[at]sree.net

Prof. Sree Sreenivasan
Columbia Journalism School Dean of Student Affairs
Twitter: @sree | Twitter.com/sree
Facebook: Facebook.com/sreetips | Facebook.com/sreenet
LinkedIn: Linkedin.com/in/sreenivasan
Google+: bit.ly/sreeg
SoundCloud: SoundCloud.com/sree
Tout: Tout.com/sree
Site: Sree.net 
Email: sree[at]sree.net 

==> Hope you will connect with me on Twitter at http://twitter.com/sree and on my new Facebook page at http://facebook.com/SreeTips (I post only tech tips and job leads there) and on LinkedIn page at http://linkedin.com/in/sreenivasan (I accept invitations from people I know; people I should know; people I’d like to know). 

HANDOUTS, TIP SHEETS & READING MATERIAL:

• Syllabus and notes for my five-week Social-Media Skills for Journalists course at Columbia: http://bit.ly/socmediaskills (created with @AAdamGlenn and now also taught by @Lavrusik, @NYT_JenPreston @ZSeward and @TCPuente)
• My Twitter Guide for Newbies & Skeptics: http://bit.ly/twitterideas
• My Poynter column on the rise of social-media editors at news orgs around the country: http://bit.ly/sssocmed
• My Mashable essay, video and slides (co-written with then-student Vadim Lavrusik, @lavrusik, on traits of the future journalist: http://bit.ly/sreefuture
• BBC tells news staff to embrace social media - or leave: http://bit.ly/9qyl5h
• Mashable on how journalists are using social media today: http://bit.ly/bAId0q
• 15 reasons Twitter matters to news organizations, by @ARusbridger, editor-in-chief of @Guardian
• @SteveButtry on why entrepreneurial journalists need to master social media
• Useful stats about social media, from LukeW
• 25 amazing social-media infographics, collected by WebDoctus
• @webjournalist & @facebookmedia’s presentation on intermediate social media 
• @lavrusik on how investigative journalism is prospering in the age of social media: http://on.mash.to/hvB0ZL
• How to promote your offline events using social media: http://bit.ly/bxWCsQ
• NYT’s Carol Vogel on museums pursue social-media engagement
• Emarketer on older Facebook users catching up on LIKES
• @Econsultancy’s collection of 16 social media guidelines of real orgs
• CMO.com’s useful infographic explaining how marketing officers should look at various social media channels’ impact on customer communication; brand exposure; traffic; SEO
• [CASE STUDY] BarnRaiser’s list of 34 case studies that prove the ROI of social media
• [CASE STUDY] How Discovery reached 25m Likes on FB & 1.5m Twitter followers without gimmicks: http://bit.ly/eGcePn
• [CASE STUDY] @Armano’s Four stages of social business, Crawl, Walk, Run, Fly
• [CASE STUDY] Social media sharing increases website traffic +30%. Here’s why
  NONPROFITS: @Mad_azn’s 5 social media mythbusters, nonprofit edition
• @BLOchman’s 7 reasons why social media won’t work for your company
• @ReadWriteWeb column: Why most Facebook marketing doesn’t work
• DISCONNECTING: How to disconnect, a primer | The value of jumping off the social media train

MY COLUMNS ON THE CHANGING MEDIA LANDSCAPE:
From 2009-11, I helped put together DNAinfo.com, a Manhattan hyperlocal site I helped create with Ameritrade founder Joe Ricketts (whose family recently bought the Cubs and Wrigley Field). Here are some of the 100+ columns I wrote for the site.

Six ways journalists (and others) can use Twitter better * Twitter Myths & Misconceptions * Five Things I’ve Learned from Japan Quake | Egypt, Libya, etc * The Geolocation Wars * What a Non-journo Can Teach Journos About Social Media * Twitter Comes of Age. Again * Much Ado About Tweeting * Facebook’s Coming Privacy Changes *  Please Stop Oversharing *  Identity in the Age of Facebook * Why Profile Photos Matter * Lessons from a Week without Newspapers * Thoughts About Personal Branding * Thoughts About the iPad * Thoughts about Google TV * Thoughts on Six Months of DNAinfo.com | COLUMN EDITOR, @MPVdna

CHANGE YOUR MEDIA DIET (sites you should be reading):

• Mashable: the best guide to the changing world of social media and something you must add to your media diet
  [Sample post: 10 most extraordinary Twitter updates]
• MuckRack: the best way to find and follow journalists - by beat, by news org * similar lists for certain topics: WanderListing (travel); CleanPlater (food); TechPicnic (tech) - see full list across top of any of them
• LifeHacker: lots of tips on using technology in smarter ways (ignore the more geeky items; I do)
• ReadWriteWeb: a good way to keep your pulse on the changing web landscape
• PaidContent.org: a good resource about the future of the media
• Four sites about the media itself: Romenesko | Nieman Lab | CJR | Richard Prince’s Journal-isms

SOCIAL MEDIA & JOB HUNTING/CAREER MANAGEMENT (also see LinkedIn guides below):

• My presentation, “Beyond Job Hunting”
• Dan Schawbel on five ways to get a job using social media
• About.com guide to using social media for job hunting
• CSM’s 10 social media tips for the job hunt
• Tips on being a social strategist/social media editor
• Unusual social media resumes: here & here
• Creating infographic resumes/visualizations: vizualize.me | re.vu |  kinzaa | 
• Social media job listings: Mashable
• @AlexisGrant: How To Make Money Off Your Social Media Skills | How to Manage Social Media Campaigns for Clients
• @JeffSonderman’s 7 keys to managing a great social media news team
• See LinkedIn section below

LINKEDIN GUIDES (see social media and career management info above):

• Learn.LinkedIn.com: user guides for Job Seekers * Entrepreneurs * Business Development * Consultants * Non-Profits
• LI’s user guide for journalists * page of tips for journalists
• Mashable on how to build your brand on LinkedIn
• CIO’s collection of tips (each bullet is also a headline to a deeper article)
• Jason Alba’s I’m on LinkedIn, Now What
• Fortune’s March 2010 cover story on LI + profile makeovers   
• New stuff: LinkedInLabs.com
• Six newish things on LinkedIn you need to know, including InMaps:http://bit.ly/dnalinked

FACEBOOK GUIDES:

• @Lavrusik’s must-see presentation on Facebook & social journalism: http://bit.ly/fbjournalism | FB’s guide for media folks on using FB better
• What FB’s Sept 2011 changes mean for journalists, by @Lavrusik
• Mashable Facebook Guidebook
• My collection of Facebook columns, commentaries, essays
• Newsfeed: How to fine-tune your newsfeed (by Amy-Mae Elliott) 
• Facebook Pages: 
  • Econsultancy on 25 brilliant examples of FB Pages
  • SocialBrite on how to tell if your FB Page is working
  • Memeburn: 10 simple ways to grow your FB Page
  • Wchingya: 31 applications to enhance your FB Page
  • Jeff Bullas: 5 ways to drive fan engagement on your FB Page
  • FB Insights: Mashable’s beginners guide to Facebook Insights | an example
  • I created a FB welcome tab by using Hy.ly
• Facebook Ads: Official guide | Facebook.com/ads | ClickZ case studies of brands using ads
• Lots more tips at InsideFacebook.com | AllFacebook.com | 10 FB Status Tips & Tricks  
• Fun & scary: WhatTheFacebook.com | Oversharers.com | OpenFacebookSearch.com
• Kids & Facebook: Nielsen guide to social media & kids | Facebook safety for parents and kids 
• MORE: @Sree’s DNAinfo column on FB’s 6th birthday features some amazing stats | Six things I learned watching “The Social Network”

FOURSQUARE/GEO-LOCATION GUIDES:

• @Sree: 10 things I learned in two months on Foursquare - http://bit.ly/dnafour | The Geolocation Wars
• Mashable/@shanesnow, @lavrusik: 7 Ways Journalists Can Use Foursquare
• Mandy Jenkins: 8 uses for Foursquare in news reporting
• Duct Tape Marketing: 5 ways for small business to get in the location game
• FastCompany/Shane Snow on FourSquare vs Gowalla
• Mashable: how to make your company geo-location ready | 9 killer tips for location-ready services
• ReadWriteWeb: “If Obama used Foursquare” | Fourwhere mashes up Foursquare and Google Maps
• SocialFresh: 21 unique location examples, featuring Foursquare, Gowalla, Whrr, MyTown

GOOGLE+ GUIDES & ARTICLES:

• FOR NEWBIES: Kissmetrics: Beginners guide 
• FOR POWER USERS: Mashable: 15 Google+ Sites & Services for Power Users 
• FOR JOURNALISTS: PrashantRRao: Journalists Primer
• FOR BUSINESS: HubSpot: Google+ for business | SmartInsights: Google+ Marketing | 5 Ways Google+ Will Drive Social Video Growth | Mark Traphagen: Eight guides for better business & personal use 
• @Sree: Eight quick thoughts on Google+ | 7 further thoughts on Google+

TWITTER GUIDES & ARTICLES:

• Twitter For Newsrooms - the official guide: http://bit.ly/twitterfn
• @sree’s Twitter Guide for Newbies & Skeptics: http://bit.ly/twitterideas
• @sree’s two webcasts with all-star tweeting journos: http://bit.ly/columbiajtw2
• WebDesignerDepot’s Guide to Twitter
• Mashable’s Twitter Guide
• 15 reasons Twitter matters to news organizations, by @ARusbridger, editor-in-chief of @Guardian
• @sree’s Six ways journalists (and others) can use Twitter better: http://bit.ly/sssix

BUSINESS & TWITTER:

• Twitter’s official Business 101: excellent guide from the Twitter folks, with case studies
• ExecTweets.com: Senior execs, tweeting
• [CASE STUDY] @Armano’s Four stages of social business, Crawl, Walk, Run, Fly
• 24/7 WallStreet on “Ten ways Twitter will permanently change business”
• Contrapaul on “5 Ways Your Business Isn’t Using Twitter Well”
• CityBakery and Twittering cookies

TWITTER TOOLS/SERVICES TO KNOW:

• HootSuite: my preferred alternative to the (very) popular TweetDeck. Fully web-based; allows post-dated tweets, Facebook and LinkedIn updates; new-to-me features: get previews of all links and photos and see YouTube videos there itself; save drafts
• bit.ly: the best URL shortener because of its access to metrics (see my early review); new-to-me feature: type “http://bit.ly” before any URL in the address bar and it will automagically shorten it for you (my column about bit.ly and lessons from its success)
• FIND NEW FEEDS: Twiangulate: discover who people you follow are following (see my column about Twiangulate) * FollowerWonk * HiveMind (read RRW post, First Miners of the New Social Graph)
• IN A RUSH?
  
  • T4BP.com: Twitter for Busy People
  • TwitterTim.es: tweets you follow, laid out newspaper-style (see mine)
• KNOW YOUR AUDIENCE: TwitterSheep: See what are the common themes among the bios of the folks who follow you (corollary is TweetStats, below)
• TWITTER STATS:
  • Influence & clout, allegedly: Klout: measuring clout and influence | PeerIndex: measuring authority and audience
  • TwitterCounter: some useful stats, including ways to compare Twitter users’ stats and predictions on how many followers you are likely to have in 30 days or more (mine)
  • Twitalyzer: more stats
  • TweetStats: tweet stats, including tweets per day + a very useful tweet cloud, to see your most commonly used words
  • Twitter.Grader.com: graph your follower stats (see my summary | analysis of my followers | analysis of those I follow)
  • RetweetRank: where do you rank in amount of retweets by others? (mine)
• TRACK YOUR CONTENT:
  • TweetReach: get a sense of how widely your tweets MAY have gone (see mine)
  • TwitterAnalyzer: shows you theoretical cumulative reader #s, based on followers of those who RT an item
  • Storify: create customized 
  • METRICS: Tracking tweets about a URL, with BackType.com
• KEEP TRACK VIA EMAIL:
  • NutshellMail: keep track of FB and Twitter via email
  • SocialOomph: get keyword alerts by email
  • TweetBeep: get @replies via email
  • Feedera: get a digest in your inbox every morning with the best of your feed.
  • News.me: a must-have iPad app now has an email version of the best of your Twitter feed.
• TRACK THE UNFOLLOWS:
  • TwUnfollow: get notification about who’s unfollowing you - USE WITH GREAT CARE!!!
  • ChirpStats: get aggregate stats about new and lost followers
  • Who.Unfollowed.Me: get a quick list of everyone you follow who isn’t following you
• MANAGE YOUR FOLLOWEES/FOLLOWERS:
  • FriendOrFollow: see who’s following you among those you follow and who you’re note following among those who follow you
  • ManageFlitter.com: A terrific way to see specific kinds of followers - those who don’t follow you; those who have no profile picture; those who are inactive, etc, etc.
  • Tweepi: sort of a Twitter contact management system
• LISTS: Listorious: best lists in one place | ConversationList: created an automated list of those you most interact with on Twitter | Twitter’s improved Suggested User List (my compilation of social-media editors) | WeFollow’s directory of feeds by category | @JacobShare’s excellent guide on making better use of Twitter lists
• TRENDING TOPICS:
  • WhatTheTrend: learn why something is trending, Twitter-style
  • Trendistic: get analytics of trends on Twitter
  • Trendsmap: mapping local trends
• TRACKING FAVORITES: Favstar: track favorites, ie, who has “favorited” your tweets (mine) | Favorites explained, by Twitter
• MUST DO: BackupMyTweets: get an archive of your own tweets
• PHOTOS & VIDEOS: Twitpic: share photos via Twitter; lots of choices, but the one I use most | Twitcam: instant, live video broadcasts, from the makers of LiveStream.com
• FUN STUFF: A world of Tweets: see tweets on a global scale | OpenHeatMap: see your followers on a map | TweetBookz: tweets (yours or others’) in book form (similar to Blog2Print for blogs) | SocialPrintShop: print collections of your FB friends and Twitter followers | Twilk: your followers as your background image | WhoTechPunditsTweet: tracking tweets by tech pundits (mine) | ArjunBasu & his 140-character stories | HBR on 4 ways to visualize Twitter feeds

GUIDES/RATINGS FOR TWITTER TOOLS

• ShortyAwards: honoring the best of Twitter, such as it is (I’m a judge)
• Mashable Open Web Awards: readers pick best of Twitter and FB
• OneForty.com: find great Twitter tools

SOCIAL-MEDIA GRAPHICS & VIDEOS

More to come. Your feedback and tips welcome, sree[at]sree.net or @sree.